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Design with impact

Every screen I ship ties back to a business goal and a user need. Scroll down to see the numbers.

58+ happy client

Case Studies

Deep dives into how I turn user problems into measurable business results.

Stride

Health & Fitness

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Stride

Health & Fitness

Loom & Leaf

E‑commerce

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Loom & Leaf

E‑commerce

Finexa

B2B SaaS

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Finexa

B2B SaaS

Wander

Travel tech

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Wander

Travel tech

Business Impact

Deep dives into how I turn user problems into measurable business results.

Design Flow

A repeatable process that moves from ambiguity to measurable impact.

01.

Discover

02.

Design

03.

Test

04.

Deliver

Uncover the real problem

I talk to users, run interviews, dig into analytics, and audit competitors - so I'm solving the right problem, not just the obvious one.

Build with clarity & speed

Rapid sketches become hi‑fi interactive prototypes in Figma. I lean on design systems to keep things consistent and ship faster.

Validate with real users

Rapid sketches become hi‑fi interactive prototypes in Figma. I lean on design systems to keep things consistent and ship faster.

Ship and measure impact

I work side‑by‑side with engineers and PMs to ship polished products, then monitor metrics post‑launch to prove the business value.

Core Services

Clear design support built around real business goals, not just visuals.

UX/UI Design

Framer Dev

App Design

Starter

Early-stage startups or single feature sprints.

$3,000 / sprint

• 5 core screens designed

• Clickable Figma prototype

• Basic design system (colors, text styles)

• 1 round of revisions

• Handoff documentation

Start a Sprint

Growth

Growing teams needing full design partnership.

$8,000 / month

• Unlimited screens & flows

• Weekly iterative prototypes

• Full component library (auto-layout)

• User research & testing included

• Developer handoff & QA support

Book a Call

UX/UI Design

Framer Dev

App Design

Starter

Early-stage startups or single feature sprints.

$3,000 / sprint

• 5 core screens designed

• Clickable Figma prototype

• Basic design system (colors, text styles)

• 1 round of revisions

• Handoff documentation

Start a Sprint

Growth

Growing teams needing full design partnership.

$8,000 / month

• Unlimited screens & flows

• Weekly iterative prototypes

• Full component library (auto-layout)

• User research & testing included

• Developer handoff & QA support

Book a Call

58+ happy client

Client Stories

Feedback from product leaders, founders, and engineers I've worked with.

Alex Chen
Head of Product, Stride
5.0
His redesign of our onboarding didn’t just look better it boosted daily active users by 28% in the first week. She moves fast, bases everything on user data, and is a joy to collaborate with.
David Okafor
VP of Engineering
5.0
Our enterprise clients went from 14 days to 5.5 days to generate their first report - a 60% reduction. That’s entirely because of her design leadership and deep understanding of complex workflows.
Lena Andersson
Product Manager, Wander
5.0
He transformed our booking flow and drove an extra $60k/month in revenue. Her ability to balance user needs with hard business goals is rare and incredibly valuable.

Alex Chen
Head of Product, Stride
5.0
His redesign of our onboarding didn’t just look better it boosted daily active users by 28% in the first week. She moves fast, bases everything on user data, and is a joy to collaborate with.
David Okafor
VP of Engineering
5.0
Our enterprise clients went from 14 days to 5.5 days to generate their first report - a 60% reduction. That’s entirely because of her design leadership and deep understanding of complex workflows.
Lena Andersson
Product Manager, Wander
5.0
He transformed our booking flow and drove an extra $60k/month in revenue. Her ability to balance user needs with hard business goals is rare and incredibly valuable.

Still Curious?

Quick answers to common questions.

What’s your typical design process?

I start with user research and business goal alignment, then move through wireframes, high‑fidelity prototypes, and usability testing. I collaborate with developers and PMs throughout, and I always measure outcomes post‑launch.

Do you work with existing design systems?

Yes. I’m experienced in working inside established systems in Figma and Framer, extending them without breaking consistency. I can also build a new component library from scratch if needed.

What tools do you use daily?

Figma for design and prototyping, Framer for high‑fidelity website builds, and Notion or Linear for project tracking. I adapt quickly to any stack your team already uses.

Can you design and build in Framer?

Absolutely. I offer both UI/UX design and Framer development as separate or combined services. I can hand off designs to your team or deliver a fully built, responsive site myself.

How do you measure the success of a design?

I tie every project to specific business metrics — conversion rates, retention, time‑to‑value, or revenue impact. I define success criteria early with stakeholders and track results after launch.

What does a typical project timeline look like?

A focused sprint (e.g., 5 screens) takes about 2–3 weeks. Larger end‑to‑end engagements run monthly with weekly iterations. I adjust the pace to match your team’s velocity and product cadence.

What’s your typical design process?

Do you work with existing design systems?

What tools do you use daily?

Can you design and build in Framer?

How do you measure the success of a design?

What does a typical project timeline look like?